phone icon

Call Now!

toothbrush with toothpaste

What Is The Right Toothpaste For You?

Toothpaste is important for various reasons. Specifically, it promotes oral hygiene and aids in removing dental plaque and food from the teeth. It also helps fight bad breath.

Additionally, toothpaste provides fluoride for teeth. Thus, it prevents tooth decay and oral health problems like gum disease.

In 2015, toothpaste took eighth place as the leading health and beauty product category in the United States.

The sales of the oral paste recorded approximately 2.97 billion US dollars. In fact, supermarkets generate 759 million US dollars from toothpaste sales.

In data from Statista, Inc., Procter & Gamble’s Crest toothpaste takes the top spot on the leading toothpaste brand in the US in 2017 with 235.4 million US dollars in sales. GlaxoSmithKline’s Sensodyne follows with 184.7 million US dollars.

According to the same data, the top ten spots in the most sold toothpaste are occupied by three brands: Crest, Colgate, and Sensodyne.

But when talking about dental care, does toothpaste brand matter?

The answer is no. Instead of the brand name, it is important to see the underlying features of the toothpaste beyond its packaging.

Some types of toothpaste may be more suitable for certain individuals.

Ask yourself: What do I need from my toothpaste?

Examine the particularities of your teeth and gums. Considering these needs, then look for the toothpaste most suitable.

If you are aiming for stronger teeth and cavity prevention, choose a toothpaste with fluoride as its active ingredient. You can find it under the names sodium fluoride, sodium mono fluorophosphate, or stannous fluoride.

For individuals with sensitive teeth, look for pastes with strontium chloride or potassium nitrate. Toothpaste with these substances are ideal for people whose teeth are sensitive to temperature changes or hypersensitivity. Potassium nitrate in specific relaxes the teeth’s nerves.

Toothpaste with carbamide peroxide or hydrogen, a bleaching agent, can help in prolonging tooth-whitening done by a professional. Whitening toothpaste contains abrasives and ingredients that can remove stains on the teeth’s enamel. To reduce gingivitis, you can look for tooth pastes with chlorhexidine or essential oils.

Do not be enticed by words you see on the box or hear in commercials. Look at the ingredients and the features of the toothpaste.

It is also important that the toothpaste has American Dental Association (ADA) approval. This ensures that it is safe for the teeth and provides the features that they claim.

And although price must not be the primary consideration in choosing toothpaste, be careful of cheaper toothpaste sold at discount or dollar stores. These may not be as effective in protecting your pearly whites. These toothpastes may contain less essential ingredients. Many of them are also not ADA-approved, are close to expiration, contain a harmful ingredient, or may have lower levels of tooth-healthy ingredients such as fluoride.

You can also consult your dentist for advice on choosing the best toothpaste for you.

Yet, brushing is not enough to achieve good oral health. Flossing and rinsing with mouthwash, visit your dentist twice a year, and eating healthy are also critical for good oral health.


Disclaimer: The oral health information published on this web page is solely intended for educational purposes. Hawaii Family Dental strongly recommends to always consult licensed dentists or other qualified health care professionals for any questions concerning your oral health.


Scroll to top